The difference between a brand and a logo

So often people refer to a logo, a company name, or maybe even their uniform as their brand. They are correct that these elements do indeed form a part of their brand, but they are merely scratching the surface of what a brand should be.

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How to keep your brand relevant

A brand, much like a car, requires maintenance, and occasional investment. Meet Fred, he’s 25 and the year is 2005, he invests in a nice new car to impress his friends, he decides to go for a sporty model that suits his personality, it’s got all the latest ‘must have’ features and comes complete with it’s user manual to make sure he knows exactly how to look after it.

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